Guitar legend Eric Clapton, who is a bit of a techie, agreed to appear in the ad campaign for the new T-Mobile myTouch 3G Fender Limited Edition phone after being impressed by the phone's new music-centric features and broad range of Android applications. He also personally recommended that T-Mobile use the vintage two-tone sunburst color scheme for the phone's Fender-inspired outer shell.

The new device, available now online and in selected T-Mobile stores, comes preloaded with several classic Clapton songs, including "Layla," "Wonderful Tonight," "My Father’s Eyes," and the television commercial's theme song, "I've Got a Rock ‘N’ Roll Heart." Click here to watch the commercial!

T-Mobile is a proud sponsor of the Crossroads Guitar Festival.